Shifts in American Drinking Behavior
Our collective “adult beverage of choice” in the past has benefited from a diverse variety of options among the three traditional categories of beer, wine and spirits and as consumers we enjoy an abundance of options. As generational shift continues to morph the acceptance and use of those beverage options we are experiencing a downward trend in consumption of our favorite brews, cocktails and varietals. We’ll take a look at what’s driving this trend and options for hospitality operators to stem the tide of potential loss for an important sales category.